Thursday, June 30, 2011

Beyonce Attempts to Reclaim Crown in 4 Promo

Beyoncé "4"
June 28, 2011 saw the release of King B's highly anticipated 4th studio album, 4, and she didn't let anyone forget it. With "Run the World" and "Best Thing I Never Had" lying on the lower half of the billboard charts, Team Beyonce continues to act like they have the highest charting singles ever. And I am loving every minute of it. MTV, BET, and Vh1 simultaneously premiered Beyonce's new half hour documentary, year of 4, which was a behind the scenes look at 4's album process and the 'Run The World' video. I don't know exactly what is it about King B this time around but there is something completely alluring about her as well as her music. 4 is a complete turn from B's previous sassy effort, I am Sasha Fierce. It possesses a more soulful tribal afro-futuristic sound that is hardly found in mainstream music today. Maybe it is the neglect of overproduced techno sounds and auto-tune that sets 4 apart for me. The new direction and neat production of the records may give '4' the fighting chance in spite of the mediocre success of the first two singles. Colombia records previously released a statement regarding the final decisions of 4. Saying that they were never worried about the fate of the album and plans 18th month promotion including plans of releasing a number of singles. As crazy as it sounds, I'm actually interested in how this will all turn out. The records of 4 are mainly mid-tempo ballads, a sound that once digressed going against the lyrically weak muffled sound of today's party mainstream. To see how this will turn out is an interesting journey within itself and i think I'm ready to join the ride...


My Fave Five:::: " I Miss You" "Run The World" "Countdown" "End Of Time" "1+1"


What do you think of '4'?

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